DIGITAL VISIBILITY · LONDON
Digital Visibility for Service Businesses in London
Get found, trusted and chosen by more of the right customers.
- No 100-page report full of fluff issues.
- No generic audits copied from a checklist.
- No obsession with rankings or traffic that never turns into money.
Just clear, prioritised work focused on getting more qualified enquiries from the places your customers are already searching online.
THE PROBLEM
A website shouldn’t be a brochure with hosting fees
Your website can look professional and show what you do…and still be invisible online, even to buyers who are looking for you.
- Maybe your competitors are edging you out.
- Maybe search engines or AI systems haven’t noticed you yet…
- …or maybe your online presence isn’t giving these systems enough reason to trust you.
It’s harsh…but good work doesn’t speak for itself online.
Ultimately, customers will choose services based on evidence they can actually see.
And this is where I can help you.
THE SYSTEM
Visibility only matters if it leads somewhere
There are three broad jobs to do if you want your online presence to generate more business and more money.
Get found
It starts with getting your offer in front of people. If you aren’t showing up for the right people at the right moment, nothing else we can do will help grow your business.
Importantly, this step isn’t just about getting more people through the door.
It’s about being found by the right people!
Get trusted
And just because you showed up, it doesn’t mean people will immediately buy.
Being considered isn’t the same as being hired.
Which leads to…
Get chosen
Customers aren’t short on choices, especially in a city like London.
That’s why a strong part of the work is making it obvious why your business is the right one for this person, this problem at this specific moment.
And once everything else starts fitting into place? You become the business that gets chosen above the competition!
WORK WITH ME
How I can help
DIAGNOSE
Online Visibility audit
For businesses that know they’re underperforming with their search visibility but don’t know where the real problem is.
Best if: you want a clear diagnosis and prioritised plan before committing to work over a longer period of time.
Explore the audit →
LOCAL GROWTH
Local SEO in London
For service businesses that specifically want stronger visibility in local Google results, Maps and location-based searches.
Best if: local customers are actively searching for the thing you do, but competitors are showing up first.
Explore local SEO →
ONGOING
Ongoing Visibility Consulting
For businesses that want continued strategic support across search, content, AI visibility, website improvements and implementation.
Best if: you already know visibility matters and want someone helping you prioritise what to do next over time.
Explore local SEO →
REAL-WORLD PROOF
Built on real projects, not theory
The systems I use with clients are the same systems I use with my own businesses.
LOCAL SERVICE BUSINESS
Tommy McDevitt Photography
Paid enquiries from organic search in 3 months
I launched a local photography website from scratch and built it around targeted search demand, strong service pages, and the clearest possible path from search to making bookings.
Within 3 months of the site going live, the business began getting paid enquiries from organic search.
Full write-up coming soon to Protocol.
FUNCTION BAND
Snax.band
Rebuilding a London function band’s visibility from the ground up
I’ve restructured a London function band around searches that actually correspond to paid gigs. Dedicated service pages, stronger proof, clear local relevance and a much stronger website than the band’s previous “we exist and have a one-pager” version.
Full write-up coming soon to Protocol.
FREE GUIDE
Want to improve your online visibility yourself first?
Start with my free guide to owning your area and becoming the default choice for your service by your target clients.
You’ll learn what makes a service business harder to find, trust and choose, and how to fix it—before spending more money on marketing.
WHO YOU’RE WORKING WITH
Hi! I’m Tommy.
I’m a former software engineer turned digital marketer and entrepreneur.
I spent 11 years in software engineering, predominantly building for the web. This means I understand how websites actually work and how search systems interpret them.
I also understand how recommendations need to be translated into real things that webmasters can actually put into practice.
Now I’m applying this mindset to digital marketing: helping service businesses become easier to find, understand, trust and choose online, for both humans and search systems like Google and ChatGPT.
NEXT STEP
Want to find out what’s holding your visibility back?
If your business is doing great work but it’s harder to find or choose online than it should be, I can help you work out why—and what to fix first.
